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Monday, September 16, 2013

Wooden Matches Block Packaging

Innovative Wooden Matches Block Packaging

Packaging and product very well integrated. You don’t need to open anything to reach the matches, you just break it off. I love the thinking. By Fitzsu Society. Have a look at their website, some really nice products there. Source:

Saturday, November 3, 2012

25 Cream

This product is very interesting to look at. The illustrations are very eye catching and detailed. There is no real structure to what they are and what they represent but they work because its creating a very visually pleasing and engaging product. The vibrant colours compliment the illustrations and it really makes the product stand out.
My only problem with the product, and i think its a key one, is i don't actually know what the product is. It has something to do with cream and 25oz but its not obvious. I think they spent too much time on the illustrations and not enough on branding the product successfully, which is something i am really going to have to keep in mind.

Packaging Design Idrapelle

Packaging Design for Victor Philippe, italian brand manufacturer of cosmetic products from natural sources. We have designed different packages of product lines, declining structure and color.

Coffee Packaging

Colorful Coffee Packaging Estate, Flavored, Organic

Monday, May 28, 2012

Rexona Men Superhero

The new Rexona Men packaging, designed by Pierini, has super-powers

Pierini Partners, the leader agency of strategic packaging in Argentina, designed for the brand Rexona Men, the packaging for its new variety SUPERHERO.

Inspired in the aesthetics of 1940s comics, and thought as a product able to accompany the heroes looking for justice in their most difficult situations, the new layout reinforces our imagination, making us experience the adventures our idols lived.

The chromatic palette is based on silver, red and blue, classic colours in superheroes (Superman, Spiderman, and Captain America, among others), which are combined with iconographic elements such as the star, or the metallic shield.

Adrian Pierini, the agency’s CEO referred to this project: “Since I was a little boy, I always felt a special attraction to the fantasy these superheroes provoke. I was interest by the fight between good and evil, the ability of helping without receiving any in exchange, and by how they became an example of integrity and courage.

Working in this project meant a return to my childhood and all the good things it implies. The new variety is, for us designers and for consumers, a magnificent opportunity, given by the leader antiperspirant company, to feel superheroes able to cope with all the challenges the world face us with daily”.

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