SWEET TIME | PENELOPE ST-CYR-ROBITAILLE

Source: http://packaginguqam.blogspot.com/

Should we put sugar in his tea? Some would say yes and others yell, "Oh sacrilege." It is true that when you add sugar or milk to tea or coffee, this is obviously to change the taste and therefore it is maybe we do not really like this hot drink. Never mind, respect the good old adage which says that all tastes are in nature and assume that small sugar cube kindly provided in this small package developed by Penelope in my racing course. Sweet Time indeed proposes a new ritual for tea, a little more heat, but so comforting during winter.


Should we put sugar in tea history? Some say yes and others Would Would yell, "Oh sacrilege." Could it just be That One Is Adding Sugar Simply Because He hates the taste of tea? Never mind, lets respect the good old proverb says That All That Tastes are in nature, and lets assume small sugar cube That Beautiful kindly Provided in this small package designed by Penelope packaging in my race. Indeed Sweet Time has proposed new ritual for tea, a little more sweet that is so harsh Canadian winter DURING comforting.

Panasonic Note

Source: http://www.packagingoftheworld.com

Superb packaging created for the Stereo Earphones Headphones RP-HJE 130 Panasonic. Designed by the German agency Scholz & Friends, this packaging was inspired by the shape of a musical note for an effect as effective as simple.

Note (Student Work)

Designed by Corrine Pant, Canada.
Source: http://packaginguqam.blogspot.com

If there is one thing I hate in packaging is this horrible, even outrageous, manic of packing everything in plastic clam shells. Choosing plastic wrap for non-perishable is often a choice that is unjustifiable for the real needs of the product. To address this problem, Corinne Pant looked at the real needs of electronic parts packaging. In a poetic and very functional gesture, it shows us once again that "less is more".

Power Plant (Student Work)

Designed by Terrence Fradet, a senior studying for my Graphic Design BFA and a minor in Printmaking at Savannah College of Art and Design.
Source: http://www.packagingoftheworld.com

The "Power Plant" is a product that allows the consumer to purchase a light bulb and to plant a seed as well. The contents include the light bulb, a small pot, expandable growing medium and a seed. Light bulbs use a lot of energy, I wanted to draw attention to the florescent bulb in a new way. My intention was to focus on the act of buying something and then the response the consumer has to their consumption. The response in this case is that the light bulb is removed, the seed is placed on the growing medium and water is added, yet there are deeper meanings to this action. My vision for the production of this packaging is a matte two color screen print on white metallic paper

Canteen Tequilla Alcohol

Designed by Kaleidoscope, United States.
Source: http://www.packagingoftheworld.com

The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design. We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate - giving high-end urban bars and nightclubs a delicious new alternative.

Coca-Cola Universal (Concept)

Designed by Mikayel Harutyunyan, Armenia.
Source: http://www.packagingoftheworld.com


This is the new bottle-glass concept for Coca-Cola.
The main body of bottle is aluminum, the cup and the bottom of the bottle are from plastic. The product can be used as a bottle and as a glass.
With help of this idea can be reduce the cost of packaging materials (paper and plastic) for glass.

Krc&Ko. PopCorn

Design by Peter Gregson

Krc&Ko. is a microwave pop-corn line of products that comes in 4 different tastes. PGS task was to create entirely new brand on the market, which included visual identity, naming the product and package design. The name Krc and co. actually represents the character that enjoys eating pop corns as illustrated on the package (and “company” is actually KRc’s friends who represent each of the 4 flavors).

Coca-Cola 125th Anniversary Collectible Cans

Design by Peter Gregson
Peter Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to create the can that would remind of the Coca Cola’s longevity and, at the same, be something completely new.

NATURALL & ZDRAVO

Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “ZDRAVO”, has ambiguous meaning in Serbian language – it means both HELLO and HEALTHY, which in a way introduces the redesign and communicates the HEALTH platform of their organic/ natural / healthy food products.

Design by Peter Gregson

Summer’s Eve

Design by Little Big

Challenge:
With the last true brand redesign happening more than 20 years ago, Summer’s Eve, while continuing to grow, was also continuing to lose relevancy with women. We needed to reinvent the brand and fight category stigmas and embarrassment.

Solution:
Consumer insights were key to both the structural and graphic redesign, with nearly 3,000 women weighing in on the process through ethnographies, focus groups and quantitative studies.

The Summer’s Eve identity was completely overhauled and given an upright script that lives understated on the top of the package. More prominent is the Yoni symbol which holds an S and E. The Yoni is an ancient symbol of female genitalia. The custom illustration on top of pack lends a contemporary, feminine appeal, while the bottom of pack boldly color codes flavor and locks up product type and claims.

Production Notes
7 Printers – Flexo, metal decoration, offset
7 Substrates – shrink film, carton stock, metal, in-mold labeling, film
Custom inks (18)

Granny's Secret

Desiged by Peter Gregson 

Granny's Secret is the best line of natural home style food products on Serbian market and Peter Gregson Studio's task was to create a completely new glass packaging and labels for their products.

Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.