Sunday, March 18, 2012
Maimon's
Wonder Bread (Student Work)
The Wonder bread present in the American families wants to become known in the European market. For that reason, the packaging was redesigned to communicate, to the new consumers, the characteristic concepts of the brand.
The new proposal uses graphic codes as the seal to show the tradition concept of the brand (since 1921). Around the pack a brown band with a small pattern, which recalls the bakery bags, giving the familiar aspect to the product. The transparency area shows different types of bread, with a specific colour and their evident quality as well. The logotype is kept in the Mexican version.
Bloom En Provence (Student Work)
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Bloom, the cosmetic collection of L’Occitane, is to celebrate the beauty of nature through the form of their products and through the use of natural ingredients; inspired by nature, the packaging of Bloom contains an element of surprise.
L’Occitane has the great opportunity of having a standard line of quality cosmetic products, as well as luxury collections made of natural ingredients. The original inspiration of Bloom are natural elements and vintage figures, which emphasis the sexuality form of women. On the other hand, the vintage inspirations associate more with its mother brand, L’Occitane. In order to reinforce the idea of using natural ingredients in the cosmetic products, the shape of the caps were featured by flower petal. Like most of the L’Occitane products, the exteriors of Bloom were simply designed and with simple functions; however, a flower blooms when the package is unwrapped. For color choices of Bloom, brown represents soil, pink for flower and white for its purity.
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SuperA Underwear (Student Work)
This is a proposal for a new Underwear collection that will "help" you to survive a hard day. New colorful clothes for men and women. Four different models contained in a single box.
Each one represent a common problem of our daily life, and if you use them, you'll feel yourself more confident to pass it by.
FRS Fruit Juice
Designed by Hybrid Design, United States. Source: packagingoftheworld.com
As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste.
Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and more like a flavorful beverage. “We considered their top selling flavors as well as new additions to the line, and looked to visually represent the fruit juices in each flavor through the use of delicious imagery and bright colors” said Dora Drimalas, partner, Hybrid Design.
Six single serve 11.5 cans now feature bold fruit graphics and a color palette which evoke their natural fruit flavors and refreshing taste.
La Luna ice cream
A new ice cream brand “La Luna”, for the American market.
The brand offers premium goat milk ice cream and sorbets. Goat milk is established as the ecological, conscience and healthier (naturally low fat) alternative to cow milk.
The brands obligation to sustainability is manifested by totally recycled packaging and, free range goats free of antibiotics and chemical additives.
The design concept and strategy for the brand was “divine sins”, meaning “if it tastes like a sin but it’s actually good for you, it must be divine”, another strategic decision was made, not to have the ‹goats› as the brands leading message, even though it is the RTB for all the brands claims, this side of the brand will be in the dark, on the back side of the package.
The brand values are: mystery, prestige, hedonism, quality, and taste. Taking all this in to account, we immediately thought of the moon: mysterious, magical, divine and always showing just one side.
Tikies Chopstick Sets (Student Work)
Tikies is a chopstick set consist of 6 pairs of chopsticks and 6 chopstick rests.
By peeling off the package itself Tikies reuse parts of itself to fold up chopsticks rests. The concept is based out of reusing packaging itself and do not have to worry where to set your chopsticks.
Core Power
Core Power is the first natural sports recovery drink made from real, fresh milk, not from milk powders or protein powders. Core Power is sure to be a category killer based on research and product testing. This great tasting recovery drink is produced by Fair Oaks Farms Brands, a co-op of family-owned sustainable dairy farms that are reinventing health and wellness through the creation of delicious dairy-based nutritional products.
Introducing the Hollywood Collection
When it comes to Erno Laszlo, the name tells the story. Hollywood legends from Audrey Hepburn to Marilyn Monroe have entrusted their skin to Erno Laszlo’s vision, using Laszlo’s products as part of their daily skin care. Famously, Audrey Hepburn declared that “I owe 50% of my beauty to my mother and the other 50% to Erno Laszlo.”
To celebrate this exciting heritage, Erno Laszlo is launching the Hollywood Collection for its 85th anniversary. The packaging, designed by jkr, contain 5 custom formulated skincare blends inspired by Erno Laszlo’s most famous and iconic Hollywood muses – Marilyn Monroe, Grace Kelly, Katharine Hepburn, Greta Garbo and Ava Gardner.
“In terms of the design, the ambition was to evoke the glamour of 1940′s Hollywood, without using traditional clichés. We wanted the Collection to reflect the great legends at the heart of the brand while amplifying Erno Laszlo’s existing equities” Adam Swan, Designer, jkr.
According to the team at Erno Laszlo, “We’re delighted with the design solution by jkr. It builds on our unique heritage of Hollywood glamour in a contemporary and sophisticated way.”
The Hollywood Collection will be launching globally this month in department stores. The response so far has been overwhelmingly positive with the highest sell-in at retail for a special edition achieved.
Carr’s biscuits get a fresh new look
Designed by jkr (Jones Knowles Ritchie), United Kingdom.
With this in mind, the new design aims to give the brand a more contemporary feel, while building awareness around the brand’s wide array of products. From the classic Table Water biscuits to Carr’s Melts, there is now a more defined design architecture to help consumers navigate the range while giving the brand a greater sociable feel.
“The main ambition was to build conviviality and make the brand more relevant to a modern audience, while staying true to Carr’s long established heritage. Colour was a key tool which we adopted to help navigation and inject some more personality into this well known brand.” Donna Trist, Design Director, jkr.
Accompanying the relaunch, the Carr’s Christmas tin was also updated with a fresh new look…
An exceedingly fresh look for Mr Kipling…
This month sees the launch of new packaging for Mr Kipling, designed to celebrate those exceedingly good cakes. Created by jkr, the new look aims to reposition Mr Kipling to centre stage on pack, while reigniting affection for the brand.
“When it came to the design, it was all about heroing the quality of the cakes & that little indulgence they deliver. Mr Kipling is something that many of us have grown up with, so we really wanted to rediscover the brand that people know and love.” Donna Trist, Design Director, jkr.
With Mr Kipling standing proud, the rest of the pack set about creating a more natural, home made feel for the products. This was achieved through refreshed photography and softer tones across the portfolio.
“We are really thrilled with the new design. It’s great to see Mr Kipling back confident and proud in the centre of the pack and the cakes look so delicious, you can practically taste them! It’s good to see the revival of some old favourites like Jam Tarts as well – the new look makes them hard to resist becoming the office favourite.” Michelle Wilde, Brand Director of Cake, Premier Foods.
So look out for the new packs rolling into stores now. Cherry Bakewell anyone?
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