Schwartz (Redesigned)

Designed by BrandOpus, United Kingdom.

BrandOpus blends new masterbrand mark for Schwartz

McCormick UK Ltd, the UK subsidiary of McCormick & company, Inc., a global leader in flavour, have unveiled the first products of their Schwartz consumer brand redesign by strategic design agency BrandOpus. The project sees the company take a masterbrand approach, with the introduction of a single brand mark, applied to all brand communications and across the entire Schwartz packaging range.

As part of its strategy to strengthen the brand McCormick UK Ltd appointed BrandOpus to help reinforce their reputation as category expert providing superior quality and innovative products. In response the agency introduced a masterbrand approach, creating distinctive brand equities that allow McCormick to frame information in a unified way across all brand communications and product packaging, showcasing the depth and breadth of the Schwartz brand portfolio.

The brand identity itself is a blend of overlapping ellipses designed to represent the idea of blending flavours. On pack, the identity extends to form a holding device that changes to reflect the personality and product differentiation between and within ranges; but always holds the name and concise information about the product to allow consumers to choose the correct product quickly and easily from the fixture. Notably, the product imagery on pack has moved from the table to the kitchen, capturing the ‘cooking moment’ and cementing the brand role as partners in creating delicious dishes everyday.

Key to the brief was to simplify navigation and increase cross-purchasing across the wide and varied portfolio of herbs, spices, seasonings and recipe mixes. BrandOpus created a clear brand architecture and simplified the ranging strategy to encourage shoppers to explore the wider product range. Following the review the portfolio can evolve to include new recipes and products in a logical way.

The redesign has given McCormick the opportunity to continue to strengthen their brand by harmonising presentation of their consumer range and ensuring alignment on how the brand equities are applied.

The first redesigned products in the Schwartz range are rolling out into stores now.

IXXI: Anti-aging from the pine trees of Landes

Designed by Dragon Rouge, France.
Tags: Bath and Beauty, Europe, France, Source: packagingoftheworld.com

IXXI: Anti-aging from the pine trees of Landes

SEVEATHERAPY

At Dax, this major proprietor in the Landes forest region owns a research centre which has discovered the benefits of the active ingredient derived from the bark of Landes forest pine trees. Its powerful antioxidant and anti-free radical properties - both natural and bio-available - have lead to the patent “OPC PIN”. From this was developed the concept of Seveatherapy: natural anti-aging at the service of women’s beauty and enjoyment, brought to life by the Ixxi brand. Ixxi’s identity evokes nature and science within a sensory spirit. This global concept was designed by Dragon Rouge.

A BRAND ARCHITECTURE WHICH STRENGTHENS POSITIONING

Expert and proprietary semantics, combined with high status, high impact packaging - give credibility to the Ixxi brand in its main distribution channel of pharmacies in France and around the world. A compact product offer has been created for the launch, with 3 cosmetic lines corresponding to the 3 stages of skin aging: 

- the soft-green coloured Inixial range prevents first wrinkles; 

- the plum-pearl coloured Elixir segment combats expression lines;

- the brushed-gold coloured Sublixime line treats deep wrinkles.

THE EXPRESSION OF A NEW STATE OF MIND

The launch of Ixxi is assisted by its three-point brand style: a deep green colour, breaking from the norm in its segment, evoking high-performance and the product’s origins, a key visual element expressing quintessence and protection, systematically associated with the product image, a direct style of wording which communicates the product benefits. Association of these three elements varies depending on the media, for example web communications, launch posters, POS, etc.

Jupik (Redesigned)

Designed by PND Futura, Poland.

Source: packagingoftheworld.com, Tags: Beverages, Europe, Poland

JUPIK IN ACTION

The PND Futura agency conducted a rebranding of Jupik - a brand of children's drinks which belongs to the portfolio Hoop Polska. The project resulted from the need to refresh the brand and adjust it to the needs of a slightly older target group (10-12 years old). Key elements which make up the Jupik image have been profoundly transformed: the adventures have more action, the previous cartoon-style graphics have been replaced by comics with hyper-realistic portraits of members of the JUPIK TEAM. The heroes (5 characters each with their own flavor) have individual characteristics and personal histories, and are equipped with attractive gadgets on the frontier of current hi-tech and science fiction.From now on the JUPIK TEAM members are Team of Elite Agents of Mystery battling with the equally secret and mysterious organization MIST. The brand's new world is reflected on packages recently appearing in stores.

Packaging before the re-branding

Maimon's

Designed by Blend-it Design, Israel. Source: packagingoftheworld.com

Branding and design for a company specializing in the field of baking. The design concept was based on the scientific precision and perfectionism required of the pastry chef, in contrast to the sensuality and spontaneity expressed by the "messy" dirty dishes and work area.

Wonder Bread (Student Work)

Designed by Marisol Escorza at the Master’s Degree in Packaging Design – Elisava, School of Design and Engineering in Barcelona, Spain.

The Wonder bread present in the American families wants to become known in the European market. For that reason, the packaging was redesigned to communicate, to the new consumers, the characteristic concepts of the brand.

The new proposal uses graphic codes as the seal to show the tradition concept of the brand (since 1921). Around the pack a brown band with a small pattern, which recalls the bakery bags, giving the familiar aspect to the product. The transparency area shows different types of bread, with a specific colour and their evident quality as well. The logotype is kept in the Mexican version.

A new vibrant look for Billington’s

Designed by jkr (Jones Knowles Ritchie), United Kingdom.

This week sees the launch of new packaging for Billington’s sugar, designed by jkr. By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable visual equity for the brand, giving it standout and charisma on shelf.

Known for its unrefined sugars, the new design celebrates the quality of the product inside the pack, inspired by the vibrancy of its Mauritian origins. The decorative ‘Bs’ then portray the personality of each individual product, in a charming and charismatic way.

“We chose to focus on the juxtaposition which existed between the refined nature of Billington’s founder Edward Billington and the unrefined nature of the sugar itself. To this end, we used the Billington’s word mark and a bold decorative ‘B’ to play to these two personalities. Vibrancy and colour was a key element of the design, replicating the sense of pleasure which baking brings.” Adam Swan, Designer, jkr.

“Our old packs were not distinctive or engaging and did not stand out on the supermarket shelves. This new design gives Billington’s a clear brand identity, making it accessible and contemporary, whilst still keeping traditional elements. I believe we now have a design that truly reflects the quality of the sugar inside the packs.” Louise King, Brand Manager, Billington’s.

The back of pack allowed us to bring the story of Billington’s to life, while detailing the culinary creations which the sugar can be used for.

Ahla

http://www.Designed by Blend-it Design, Israel.

Source: packagingoftheworld.com

Developing a new fresh and tasty way of designing this collection of "Ahla" ready to eat salads and spreads. The visual language is inspired by editorial new ways of shooting food, that gives a basic fresh simplicity to the packaging.

Panasonic Note

Source: http://www.packagingoftheworld.com

Superb packaging created for the Stereo Earphones Headphones RP-HJE 130 Panasonic. Designed by the German agency Scholz & Friends, this packaging was inspired by the shape of a musical note for an effect as effective as simple.

Bioway (Student Work)

Designed by Marisol Escorza and Federico Beyer, Spain. Source: http://www.packagingoftheworld.com
Bioway ® is an organically grown juice aimed at the mass of consumption in urban areas, aimed at those who like fruit and healthy living, and who need to get quick and immediate way to deal with the pace of the city in a healthy way.

Squiix (Student Work)

Designed by Javier Torres González for the Master of Packaging in Elisava's School, Barcelona, Spain. Source: http://www.packagingoftheworld.com
The essence of a smoothie is not just the mix of two fruits; is the naturalistic flavor that the image can inspire us. "Squiix the flavor", its the phrase for a new brand of smoothies with four different combinations for those who like a healthy juice.

Tea Set (Student Work)

Designed by Daria Kuzmina, a student at the British High School of Arts and Design, Moscow.

This is Packaging for the good quality organic tea with natural additives. It is a tea for people who likes organics and trust natural brands, harmonic and a little bit dreamy.

Brand name is TEASET. Each pack contains black tea with various naturals additives.

There are 4 different packs with berries, spices, flowers and herbs.
source : packagingoftheworld.com/