Yoomoo Frozen Yogurt

"A new take-home range for frozen yogurt brand yoomoo has launched in partnership with R&R Ice Cream, with packaging designed by leading London brand design agency Bulletproof.

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand.

Commenting on the project Joanna Buist, Account Manager, said: 'The yoomoo brand has established its roots over the last two years and is now one of the leading frozen yogurt brands in the UK. The recent boom in frozen yogurt retailers has opened the category up to a wider audience creating a huge opportunity for the brand in take-home as well.'

Nina Fortune, Design Director, adds: 'The yoomoo brand is all about personality. Our challenge was to ensure that this brand personality was retained in the take-home range whilst creating standout in the freezer cabinet and communicating yoomoo’s low fat, healthier offering.'

The new yoomoo take-home range has been available since April 2012, in a range of 150ml mini pots and 750ml sharing tubs, across retailers nationwide."

Designed by Bulletproof, source: thedieline.com

Squish Housewares

Designed by Prime Studio, United States.
Source: packagingoftheworld.com

Squish is a brand new housewares line that Prime Studio designed from scratch for our long-term client, Robinson Home Products. We did everything from the initial brand positioning to the product design, the packaging, the logo, the collateral materials - we even came up with the name !

The unobtrusive packaging is intended to let the products speak for themselves and to allow the consumer to interact with them at retail - by expanding or collapsing them. The graphic elements in the logo give a subtle nod to the collapsible nature of the line, as do the colored waves on the bottom of the hang-tags and information panels. All packaging elements feature a satin coat with a spot gloss varnish on the logo and product photography.

The line was launched at all Target store's nationwide in the USA this week.

For more information on the development process please visit http://primestudio.com/index.php?id=squish

Ahla

http://www.Designed by Blend-it Design, Israel.

Source: packagingoftheworld.com

Developing a new fresh and tasty way of designing this collection of "Ahla" ready to eat salads and spreads. The visual language is inspired by editorial new ways of shooting food, that gives a basic fresh simplicity to the packaging.