Coffee Packaging

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IXXI: Anti-aging from the pine trees of Landes

Designed by Dragon Rouge, France.
Tags: Bath and Beauty, Europe, France, Source: packagingoftheworld.com

IXXI: Anti-aging from the pine trees of Landes

SEVEATHERAPY

At Dax, this major proprietor in the Landes forest region owns a research centre which has discovered the benefits of the active ingredient derived from the bark of Landes forest pine trees. Its powerful antioxidant and anti-free radical properties - both natural and bio-available - have lead to the patent “OPC PIN”. From this was developed the concept of Seveatherapy: natural anti-aging at the service of women’s beauty and enjoyment, brought to life by the Ixxi brand. Ixxi’s identity evokes nature and science within a sensory spirit. This global concept was designed by Dragon Rouge.

A BRAND ARCHITECTURE WHICH STRENGTHENS POSITIONING

Expert and proprietary semantics, combined with high status, high impact packaging - give credibility to the Ixxi brand in its main distribution channel of pharmacies in France and around the world. A compact product offer has been created for the launch, with 3 cosmetic lines corresponding to the 3 stages of skin aging: 

- the soft-green coloured Inixial range prevents first wrinkles; 

- the plum-pearl coloured Elixir segment combats expression lines;

- the brushed-gold coloured Sublixime line treats deep wrinkles.

THE EXPRESSION OF A NEW STATE OF MIND

The launch of Ixxi is assisted by its three-point brand style: a deep green colour, breaking from the norm in its segment, evoking high-performance and the product’s origins, a key visual element expressing quintessence and protection, systematically associated with the product image, a direct style of wording which communicates the product benefits. Association of these three elements varies depending on the media, for example web communications, launch posters, POS, etc.

Oleza SOFTENER

Soruce:http://www.seriesnemo.es

Oleza SOFTENER. Aldi supermarkets.
redesign the packaging and label everyday softener for clothes.

Quick Fruit- Concept packaging renderings

Source: http://www.behance.net
The idea behind Quick Fruit packaging is a fruit sliced in half showing the core of the fruit as the lid of the product. A clean, simple logo with the letter "Q" depicting a cup with a spoon appears on the lid and side.

Bamboo Woman

Designed by SeriesNemo | Country: Spain
Source: http://lovelypackage.com

“Project Woman Cosmetics. The redesign of the cap determines the shape of the trunk of the pack. The exercise is to design a complete family of products from common element – the leaf-shaped stopper -. The family is composed of individuals clearly defined by differences in the shape of the container but also in the techniques used for decoration and graphics.”

Bioway (Student Work)

Designed by Marisol Escorza and Federico Beyer, Spain. Source: http://www.packagingoftheworld.com
Bioway ® is an organically grown juice aimed at the mass of consumption in urban areas, aimed at those who like fruit and healthy living, and who need to get quick and immediate way to deal with the pace of the city in a healthy way.

Pipers Crisps Co.

Designed by BrandOpus, United Kingdom.

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.

BrandOpus, who were appointed to work with the brand in October 2011 following a two-way pitch, recognised that to differentiate the multiple award-winning company from the competition, Pipers needed to have a role on the pack above and beyond the product itself.

BrandOpus differentiated the brand, drawing out the unique, quirky elements that that make Pipers recognisable and distinctive. Specifically the agency developed the brand name to Pipers Crisp Co. to make it more ownable, placing the logo at the focal point of the pack to drive the presentation. The Piper was established as the quirky masthead, and now anchors the brand into the natural and rural provenance of the crisps.

BrandOpus developed a colour palette for the brand, which allows clear navigation across the portfolio, making it easier for the loyal consumer to select their favourite flavour, and allowing standout that encourages new consumers to buy the brand. The flavour descriptors across the range of seven variants were updated to focus on origins, illustrating just how much care and attention has gone into sourcing the tastiest flavours possible.

The revamped Pipers packs are available now from over 1400 of the best outlets throughout the UK, and the refreshed brand identity will be rolling out shortly across the website and other brand touch-points.
Source : http://www.packagingoftheworld.com