SOLO Brand Redesign

Agency: JDO
Client: Ringnes
Location: UK & Norway
Project type: Commercial Work - See more at: http://www.packagingoftheworld.com/2015/03/solo-brand-redesign.html#sthash.iOYZqein.dpuf
Source: packagingoftheworld.com


JDO partners with Carlsberg owned Ringnes to redesign Solo

JDO Brand Design & Innovation has partnered with Carlsberg owned Ringnes, to redesign the Norwegian drinks brand Solo. The orange flavoured soft drink brand is owned by four breweries, of which Ringnes is the largest shareholder. The agency has worked with Ringnes on several recent re-design projects including the Imsdal Aktiv and Farris water brands.

Launched in 1934, Solo was the first national branded soft drink in Norway. Today, Solo is established as the original orange soda based on real fruit juice and a strong focus on great taste. All products contain a minimum of 8% fruit juice - an important competitive advantage in Norway. With a market share of over 50%, Solo is the leader within the orange soft drink sector and the fourth largest soft drink brand in the total market. It is one of Norway’s strongest and most iconic brands, having an especially strong association with the Easter season and a clear link to Norwegian culture and history.

The proposed introduction of a one-way PET bottle (superseding the returnable plastic and glass bottles) was the perfect opportunity to reinvigorate the brand and keep it relevant to its consumer base. JDO was briefed to develop a unique new design to communicate great taste from a classic Norwegian brand.

JDO created a new PET icon structure and range as part of the bigger brand portfolio review to rationalize supply chain cost and complexity and deliver added benefit to both consumers and the production process.

The resulting JDO design is showcased across unique shaped PET bottles, cans and shrinkwraps as well as three flavour variants. The design creates a strong, identifiable and distinctive ‘ski tip’ word marque that can be cropped and yet still be recognizable. Orange peel effect embossing reinforces refreshment cues while condensation graphic elements communicate freshness. Bespoke bottle caps are colour coded completing flavour variant cues.

The new structure technically pushes the PET format hard to deliver bottles that both embrace the much loved brand assets of the past whilst also being robust enough to handle the immense pressure of the carbonated product. JDO was able to use its specialist knowledge and understanding of component and line design to bridge the gap and translate between the vision and the technical challenges of bringing the project to life.

Paul Drake, JDO creative director said, “We took the best of the past and turned up the volume. Every aspect of the design has been considered to deliver a fresh and dynamic brand with increased modernity and a characterful edge, from the new identity and its lock up with the ski tip device through to the bottle structure. We wanted to deliver designs that were filled with character and enjoyment but also retained the necessary gravitas and were worthy of this well known, loved and iconic brand.”

Marianne Høy Erikstad, senior brand manager at Ringnes, added, “These new packs have united the Solo portfolio of products and will strengthen Solo’s position amongst Norwegian consumers. The design has enhanced the natural and great taste of orange fruit and has a perfect balance between the historic equities of Solo and a new modern look. The new design will be an important asset to strengthen the brand vision; the world’s best soft drink, at least from a Norwegian point of view!”

The packs are now being rolled out across Norway. - See more at: http://www.packagingoftheworld.com/2015/03/solo-brand-redesign.html#sthash.iOYZqein.dpuf

Wooden Matches Block Packaging

Innovative Wooden Matches Block Packaging

Packaging and product very well integrated. You don’t need to open anything to reach the matches, you just break it off. I love the thinking. By Fitzsu Society. Have a look at their website, some really nice products there. Source: http://ambalaj.se

Packaging Design Idrapelle

WillBe
Italy
Packaging Design for Victor Philippe, italian brand manufacturer of cosmetic products from natural sources. We have designed different packages of product lines, declining structure and color.

Yoomoo Frozen Yogurt

"A new take-home range for frozen yogurt brand yoomoo has launched in partnership with R&R Ice Cream, with packaging designed by leading London brand design agency Bulletproof.

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand.

Commenting on the project Joanna Buist, Account Manager, said: 'The yoomoo brand has established its roots over the last two years and is now one of the leading frozen yogurt brands in the UK. The recent boom in frozen yogurt retailers has opened the category up to a wider audience creating a huge opportunity for the brand in take-home as well.'

Nina Fortune, Design Director, adds: 'The yoomoo brand is all about personality. Our challenge was to ensure that this brand personality was retained in the take-home range whilst creating standout in the freezer cabinet and communicating yoomoo’s low fat, healthier offering.'

The new yoomoo take-home range has been available since April 2012, in a range of 150ml mini pots and 750ml sharing tubs, across retailers nationwide."

Designed by Bulletproof, source: thedieline.com

IXXI: Anti-aging from the pine trees of Landes

Designed by Dragon Rouge, France.
Tags: Bath and Beauty, Europe, France, Source: packagingoftheworld.com

IXXI: Anti-aging from the pine trees of Landes

SEVEATHERAPY

At Dax, this major proprietor in the Landes forest region owns a research centre which has discovered the benefits of the active ingredient derived from the bark of Landes forest pine trees. Its powerful antioxidant and anti-free radical properties - both natural and bio-available - have lead to the patent “OPC PIN”. From this was developed the concept of Seveatherapy: natural anti-aging at the service of women’s beauty and enjoyment, brought to life by the Ixxi brand. Ixxi’s identity evokes nature and science within a sensory spirit. This global concept was designed by Dragon Rouge.

A BRAND ARCHITECTURE WHICH STRENGTHENS POSITIONING

Expert and proprietary semantics, combined with high status, high impact packaging - give credibility to the Ixxi brand in its main distribution channel of pharmacies in France and around the world. A compact product offer has been created for the launch, with 3 cosmetic lines corresponding to the 3 stages of skin aging: 

- the soft-green coloured Inixial range prevents first wrinkles; 

- the plum-pearl coloured Elixir segment combats expression lines;

- the brushed-gold coloured Sublixime line treats deep wrinkles.

THE EXPRESSION OF A NEW STATE OF MIND

The launch of Ixxi is assisted by its three-point brand style: a deep green colour, breaking from the norm in its segment, evoking high-performance and the product’s origins, a key visual element expressing quintessence and protection, systematically associated with the product image, a direct style of wording which communicates the product benefits. Association of these three elements varies depending on the media, for example web communications, launch posters, POS, etc.

Jupik (Redesigned)

Designed by PND Futura, Poland.

Source: packagingoftheworld.com, Tags: Beverages, Europe, Poland

JUPIK IN ACTION

The PND Futura agency conducted a rebranding of Jupik - a brand of children's drinks which belongs to the portfolio Hoop Polska. The project resulted from the need to refresh the brand and adjust it to the needs of a slightly older target group (10-12 years old). Key elements which make up the Jupik image have been profoundly transformed: the adventures have more action, the previous cartoon-style graphics have been replaced by comics with hyper-realistic portraits of members of the JUPIK TEAM. The heroes (5 characters each with their own flavor) have individual characteristics and personal histories, and are equipped with attractive gadgets on the frontier of current hi-tech and science fiction.From now on the JUPIK TEAM members are Team of Elite Agents of Mystery battling with the equally secret and mysterious organization MIST. The brand's new world is reflected on packages recently appearing in stores.

Packaging before the re-branding

Wonder Bread (Student Work)

Designed by Marisol Escorza at the Master’s Degree in Packaging Design – Elisava, School of Design and Engineering in Barcelona, Spain.

The Wonder bread present in the American families wants to become known in the European market. For that reason, the packaging was redesigned to communicate, to the new consumers, the characteristic concepts of the brand.

The new proposal uses graphic codes as the seal to show the tradition concept of the brand (since 1921). Around the pack a brown band with a small pattern, which recalls the bakery bags, giving the familiar aspect to the product. The transparency area shows different types of bread, with a specific colour and their evident quality as well. The logotype is kept in the Mexican version.

Bloom En Provence (Student Work)

 Designed by Shanti Shiue, student at the Art Center College of Design, United States. Source: packagingoftheworld.com

Bloom, the cosmetic collection of L’Occitane, is to celebrate the beauty of nature through the form of their products and through the use of natural ingredients; inspired by nature, the packaging of Bloom contains an element of surprise.

L’Occitane has the great opportunity of having a standard line of quality cosmetic products, as well as luxury collections made of natural ingredients. The original inspiration of Bloom are natural elements and vintage figures, which emphasis the sexuality form of women. On the other hand, the vintage inspirations associate more with its mother brand, L’Occitane. In order to reinforce the idea of using natural ingredients in the cosmetic products, the shape of the caps were featured by flower petal. Like most of the L’Occitane products, the exteriors of Bloom were simply designed and with simple functions; however, a flower blooms when the package is unwrapped. For color choices of Bloom, brown represents soil, pink for flower and white for its purity.

 The folding of the box is economical, therefore, reduces waste and cost. The flower inspired folding protects products firmly by locking the bottle within the structure when its shipped. There is no second layer of protection needed, and the template of box made out by one sheet of paper which is also cost effective. Box of Bloom made by a soft touched paper represents the softness of petal. The box is locked by a simple hook, when it's opened, the structure spreads out like the blooming of the flower. Finally, audience sees the image of the whole flower, which reminds people the original design concept behinds Bloom.

 Bloom is not only a cosmetic collection, but is to bring a whole new experience of shopping cosmetic products. It is to celebrate the beauty of nature.

SuperA Underwear (Student Work)

 Designed by Mara Rodriguez, a student of the Master's Degree in Packaging Design at ELISAVA school in Barcelona, Spain. Source: packagingoftheworld.com

This is a proposal for a new Underwear collection that will "help" you to survive a hard day. New colorful clothes for men and women. Four different models contained in a single box.

Each one represent a common problem of our daily life, and if you use them, you'll feel yourself more confident to pass it by.

FRS Fruit Juice

Designed by Hybrid Design, United States. Source: packagingoftheworld.com

As the brand increased exposure and popularity, FRS wanted to bring new audiences into the brand who were looking for a healthy performance beverage with great taste.

Hybrid Design, San Francisco, amplified the flavor appeal by redesigning their core packaging to feel less like a supplement and more like a flavorful beverage. “We considered their top selling flavors as well as new additions to the line, and looked to visually represent the fruit juices in each flavor through the use of delicious imagery and bright colors” said Dora Drimalas, partner, Hybrid Design.

Six single serve 11.5 cans now feature bold fruit graphics and a color palette which evoke their natural fruit flavors and refreshing taste.

La Luna ice cream

 Designed by Baruch Naeh Strategic Design, Israel, Source: packagingoftheworld.com

A new ice cream brand “La Luna”, for the American market.

The brand offers premium goat milk ice cream and sorbets. Goat milk is established as the ecological, conscience and healthier (naturally low fat) alternative to cow milk.
The brands obligation to sustainability is manifested by totally recycled packaging and, free range goats free of antibiotics and chemical additives.

The design concept and strategy for the brand was “divine sins”, meaning “if it tastes like a sin but it’s actually good for you, it must be divine”, another strategic decision was made, not to have the ‹goats› as the brands leading message, even though it is the RTB for all the brands claims, this side of the brand will be in the dark, on the back side of the package.

The brand values are: mystery, prestige, hedonism, quality, and taste. Taking all this in to account, we immediately thought of the moon: mysterious, magical, divine and always showing just one side.

Tikies Chopstick Sets (Student Work)

 Designed by Hung Liu. 2011 BFA Emphasis in Graphic Design, Fort Hays State University, United States.

Tikies is a chopstick set consist of 6 pairs of chopsticks and 6 chopstick rests.

By peeling off the package itself Tikies reuse parts of itself to fold up chopsticks rests. The concept is based out of reusing packaging itself and do not have to worry where to set your chopsticks.

Core Power

 Designed by Kaleidoscope, United States. soruce: packagingoftheworld.com

Core Power is the first natural sports recovery drink made from real, fresh milk, not from milk powders or protein powders. Core Power is sure to be a category killer based on research and product testing. This great tasting recovery drink is produced by Fair Oaks Farms Brands, a co-op of family-owned sustainable dairy farms that are reinventing health and wellness through the creation of delicious dairy-based nutritional products.