IXXI: Anti-aging from the pine trees of Landes

Designed by Dragon Rouge, France.
Tags: Bath and Beauty, Europe, France, Source: packagingoftheworld.com

IXXI: Anti-aging from the pine trees of Landes

SEVEATHERAPY

At Dax, this major proprietor in the Landes forest region owns a research centre which has discovered the benefits of the active ingredient derived from the bark of Landes forest pine trees. Its powerful antioxidant and anti-free radical properties - both natural and bio-available - have lead to the patent “OPC PIN”. From this was developed the concept of Seveatherapy: natural anti-aging at the service of women’s beauty and enjoyment, brought to life by the Ixxi brand. Ixxi’s identity evokes nature and science within a sensory spirit. This global concept was designed by Dragon Rouge.

A BRAND ARCHITECTURE WHICH STRENGTHENS POSITIONING

Expert and proprietary semantics, combined with high status, high impact packaging - give credibility to the Ixxi brand in its main distribution channel of pharmacies in France and around the world. A compact product offer has been created for the launch, with 3 cosmetic lines corresponding to the 3 stages of skin aging: 

- the soft-green coloured Inixial range prevents first wrinkles; 

- the plum-pearl coloured Elixir segment combats expression lines;

- the brushed-gold coloured Sublixime line treats deep wrinkles.

THE EXPRESSION OF A NEW STATE OF MIND

The launch of Ixxi is assisted by its three-point brand style: a deep green colour, breaking from the norm in its segment, evoking high-performance and the product’s origins, a key visual element expressing quintessence and protection, systematically associated with the product image, a direct style of wording which communicates the product benefits. Association of these three elements varies depending on the media, for example web communications, launch posters, POS, etc.

Jupik (Redesigned)

Designed by PND Futura, Poland.

Source: packagingoftheworld.com, Tags: Beverages, Europe, Poland

JUPIK IN ACTION

The PND Futura agency conducted a rebranding of Jupik - a brand of children's drinks which belongs to the portfolio Hoop Polska. The project resulted from the need to refresh the brand and adjust it to the needs of a slightly older target group (10-12 years old). Key elements which make up the Jupik image have been profoundly transformed: the adventures have more action, the previous cartoon-style graphics have been replaced by comics with hyper-realistic portraits of members of the JUPIK TEAM. The heroes (5 characters each with their own flavor) have individual characteristics and personal histories, and are equipped with attractive gadgets on the frontier of current hi-tech and science fiction.From now on the JUPIK TEAM members are Team of Elite Agents of Mystery battling with the equally secret and mysterious organization MIST. The brand's new world is reflected on packages recently appearing in stores.

Packaging before the re-branding