Rexona Men Superhero

The new Rexona Men packaging, designed by Pierini, has super-powers

Pierini Partners, the leader agency of strategic packaging in Argentina, designed for the brand Rexona Men, the packaging for its new variety SUPERHERO.

Inspired in the aesthetics of 1940s comics, and thought as a product able to accompany the heroes looking for justice in their most difficult situations, the new layout reinforces our imagination, making us experience the adventures our idols lived.

The chromatic palette is based on silver, red and blue, classic colours in superheroes (Superman, Spiderman, and Captain America, among others), which are combined with iconographic elements such as the star, or the metallic shield.

Adrian Pierini, the agency’s CEO referred to this project: “Since I was a little boy, I always felt a special attraction to the fantasy these superheroes provoke. I was interest by the fight between good and evil, the ability of helping without receiving any in exchange, and by how they became an example of integrity and courage.

Working in this project meant a return to my childhood and all the good things it implies. The new variety is, for us designers and for consumers, a magnificent opportunity, given by the leader antiperspirant company, to feel superheroes able to cope with all the challenges the world face us with daily”.

Schwartz (Redesigned)

Designed by BrandOpus, United Kingdom.

BrandOpus blends new masterbrand mark for Schwartz

McCormick UK Ltd, the UK subsidiary of McCormick & company, Inc., a global leader in flavour, have unveiled the first products of their Schwartz consumer brand redesign by strategic design agency BrandOpus. The project sees the company take a masterbrand approach, with the introduction of a single brand mark, applied to all brand communications and across the entire Schwartz packaging range.

As part of its strategy to strengthen the brand McCormick UK Ltd appointed BrandOpus to help reinforce their reputation as category expert providing superior quality and innovative products. In response the agency introduced a masterbrand approach, creating distinctive brand equities that allow McCormick to frame information in a unified way across all brand communications and product packaging, showcasing the depth and breadth of the Schwartz brand portfolio.

The brand identity itself is a blend of overlapping ellipses designed to represent the idea of blending flavours. On pack, the identity extends to form a holding device that changes to reflect the personality and product differentiation between and within ranges; but always holds the name and concise information about the product to allow consumers to choose the correct product quickly and easily from the fixture. Notably, the product imagery on pack has moved from the table to the kitchen, capturing the ‘cooking moment’ and cementing the brand role as partners in creating delicious dishes everyday.

Key to the brief was to simplify navigation and increase cross-purchasing across the wide and varied portfolio of herbs, spices, seasonings and recipe mixes. BrandOpus created a clear brand architecture and simplified the ranging strategy to encourage shoppers to explore the wider product range. Following the review the portfolio can evolve to include new recipes and products in a logical way.

The redesign has given McCormick the opportunity to continue to strengthen their brand by harmonising presentation of their consumer range and ensuring alignment on how the brand equities are applied.

The first redesigned products in the Schwartz range are rolling out into stores now.

Yoomoo Frozen Yogurt

"A new take-home range for frozen yogurt brand yoomoo has launched in partnership with R&R Ice Cream, with packaging designed by leading London brand design agency Bulletproof.

Following Bulletproof’s successful creation of the yoomoo brand identity in 2010, the agency was awarded the project as part of its on-going relationship with the brand.

Commenting on the project Joanna Buist, Account Manager, said: 'The yoomoo brand has established its roots over the last two years and is now one of the leading frozen yogurt brands in the UK. The recent boom in frozen yogurt retailers has opened the category up to a wider audience creating a huge opportunity for the brand in take-home as well.'

Nina Fortune, Design Director, adds: 'The yoomoo brand is all about personality. Our challenge was to ensure that this brand personality was retained in the take-home range whilst creating standout in the freezer cabinet and communicating yoomoo’s low fat, healthier offering.'

The new yoomoo take-home range has been available since April 2012, in a range of 150ml mini pots and 750ml sharing tubs, across retailers nationwide."

Designed by Bulletproof, source: thedieline.com